You Don't Need Elon Musk To Get Internet Famous

Let's build your brand without social media!

Whether you are a writer or not, you have probably heard the importance of “building your brand.” Although this phrase was probably invented by kombucha drinking influencers who I once busted playing Club Penguin during the underfunded afterschool program I was barely paid to teach in, here’s what I think it means: letting people out there know you exist, and that they should pay you for your art / services / opportunity to breathe the same air as you.

These days, most people equate building a brand with being on social media. This often sends my students into a panic spiral. Between mental health issues, a lack of time, an unfamiliarity with apps, and just trying to get through the day as a non cis-hetero-male-human, social media can feel like the thing that converts you from the mostly sane modern parent to the full on woman-in-the-attic.

Publishing personal essays is a GREAT way to build your brand, not to mention get agents’ attention! Find out more by signing up for my upcoming personal essays class today.

The truth is, though, you don’t need social media to build your brand. I know this because I, an entrepreneur Aunty, have a brand, that didn’t involve giving Elon Musk, Mark Zuckerburg or any other half-bald founder guy my money. More after the jump!